Getting your hands on a new Nvidia GeForce RTX 5090 or RTX 5080 GPU is going to be even costlier than expected. Two board partners are already bumping prices up just a week after the new card launch, with MSI removing 5090 cards priced at the $1,999 MSRP completely, while Asus has raised the price on its top-spec $3,000 5090 card by a huge $400.
With stock availability so low, the pricing around new Nvidia graphics cards has been more theoretical than anything, with most gamers left unable to pick one up for themselves. Despite the RTX 5090 and RTX 5080 now being among the best graphics cards that you can buy, scalpers and stock shortages are expected to keep the prices running high for months.
However, while we expect to see price fluctuations at retailers, we wouldn’t necessarily expect GPU makers themselves to adjust their prices. That appears to be what’s happening, though, with Asus and MSI having both changed the prices of cards on their own US stores, just days after the official launch, with Videocardz first to spot these early GPU price increases.
MSI has bumped the price up for a number of RTX 5080 and RTX 5090 graphics cards, now pricing the cheapest 5080 Ventus card at $1,139.99 – a $140 increase on the MSRP price that it used last week.
Other MSI cards are well above the MSRP, too, ranging from $140 to $500 for RTX 5080 cards. Meanwhile, MSI RTX 5090 cards now cost $380 to $790 more than the initial Nvidia pricing, with the most expensive MSI Suprim Liquid RTX 5090 costing $2,789.99.
Asus cards aren’t immune to some of the price hikes, either. The cheapest Prime RTX 5080 card is listed at $999.99, but only as a discount against Asus’ pricing of $1,264.99, suggesting that the price is likely to increase later. The most expensive card, however, is the ROG Astral LC RTX 5090, a card priced at $3,099 last week, but now with a $400 price increase to $3,409.99.
These price boosts reflect the high demand for the cards themselves, but no doubt also provide an opportunity for a little extra profit along the way. As we reported late last month, RTX 5080 MSRP pricing had left board partners with extremely low profit margins on that particular GPU, leaving them with little incentive to focus on the most basic model cards at MSRP.
With any luck, once stock levels have stabilized, we may see prices from manufacturers such as these drop to more manageable levels, especially among the most basic MSRP-focused models, if we see enough of those launched to satisfy demand.
If you’re struggling to pick up a card yourself, don’t forget to check out our where to buy 5080 guide for daily updates on RTX 5080 stock, while our where to buy 5090 guide will give you daily RTX 5090 stock updates instead. You can also check out our RTX 5090 review and RTX 5080 review to see how well these new cards perform in the real world.
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